01
Why do AI chatbots always miss the point?
Explaining hallucination from a technical angle, and how RAG fixes it. 8-minute read.
Read full article →
01.5
In-house Product · AI Colleague
General AI knows the whole world,
but it doesn't know your company.
Open any AI chatbot on the market and ask "What's your return process?" — it'll make up an answer that sounds reasonable, butthat's not your company's actual process, just the statistically most likely response.
Our AI doesn't work that way. We feed your website, product manuals, SOPs, support logs, and past FAQs into a custom knowledge base,training an AI that only knows your company。
It doesn't know the universe — it only knows your business.
Generic AI chatbot
Customer
What's the difference between Plan A and Plan B?
AI
Thank you for your inquiry. Generally speaking, Plan A and Plan B may differ in features, pricing, and target audience. We recommend visiting our plans page or contacting customer service for more details…
Your AI colleague
Customer
What's the difference between Plan A and Plan B?
AI
Plan A is NT$1,200/month, suited for small brands with under 3,000 monthly interactions.
Plan B is NT$3,500/month and adds member segmentation, scheduled push, and API integration. I noticed you asked about CRM integration earlier — Plan B sounds like a better fit. Want me to set up a demo?
Plan B is NT$3,500/month and adds member segmentation, scheduled push, and API integration. I noticed you asked about CRM integration earlier — Plan B sounds like a better fit. Want me to set up a demo?
i.
He's read every word you've written
Your website, product copy, internal SOPs, and past support conversations all go into a vector knowledge base. Ask him "What's the difference between Plan A and Plan B?" and he can answerbecause he's read it. Not AI improvising — answers grounded in the real data you provided.
ii.
He speaks like someone from your company
Not bland, generic AI pleasantries. We design custom tone, vocabulary, stance, and even taboos for every client. Responses read like you wrote them by hand, not from a template。
iii.
He remembers and learns from every word you say going forward
Every successful response gets reviewed and added to the knowledge base. Human-corrected conversations flow back as new training data, After a year, he'll understand your company better than a new hire. Hire a colleague who grows, not a tool that hasn't improved in three years.
iv.
He works across every channel
LINE, Telegram, on-site chat, email — one AI working everywhere, with unified knowledge and unified personality. Customers never get contradictory answers from different channels.
v.
He doesn't make things up
When unsure, he says "I'll need to bring in a human for this," rather than inventing a plausible-sounding but wrong answer— this is the biggest problem with most AI chatbots, and where brand trust starts to collapse.
We come from advertising and games,
and we know one sentence can destroy a brand.
So our AI isn't an all-purpose assistant —
it's a professional colleague focused only on your brand。
No competitor stands at all four of these positions at once.
Don't take our word for it,ask him a few questions yourself
Xiao Ai will pop up in the bottom right — click to chat. The scenarios below cover the core capabilities of the AI colleagues we build for clients.
Click any question below to try iti.
How much does a TVC cost?
Watch RAG pulla precise price range from the knowledge base(NT$500K–1.5M), then naturally pivot to "want to book a brief?" for conversion.
ii.
Want to make a brand film, budget NT$800K, starting next month
Watch Xiao Ai detectthree hot-lead signals — "wants to collaborate + budget + timeline"— and surface a "fill out the collaboration form" button for direct handoff.
iii.
Do you do NFTs?
Watch Xiao Aihonestly say "not sure"instead of making up something plausible — the most common bug in market AI chatbots, and one he doesn't make.
iv.
Do you guys do TVC ads?
Watchlanguage detection: visitors type in English, Xiao Ai replies in English. Chinese, English, and Japanese all share the same knowledge base.
v.
Just click "Talk to a human" (top right of the chat window)
Live human handoff: one click pushes the conversation + summary to Satsuma's TG group, and a specialist will reach out within 24 hours. Keep typing in the chat window after that, and your messages go straight to them in real time.
vi.
Ask Satsuma what games we've made
Watchsource citationsappear — every answer lists which knowledge entries Xiao Ai used to construct the response, so you can see "he actually read it."
No website?LINE works too
Not every shop needs a website. Hanging an AI colleague on a LINE business account is the same as hanging one on a website.
And even if you have a website, if all your customers find you on LINE — booking, inquiries, appointments, support — LINE is your real storefront。
Real case · 2026
Minus eBike — electric bicycle rentals
Has a website, but visitors almost all come in through LINE — bike inquiries, time slot booking, payment, confirmation, all handled in the LINE chat. The website just shows the brand to people who haven't added LINE; LINE is the real storefront.
i.
Visitor adds LINE → AI assistant takes over immediately,answering questions on models, rates, available time slots, deposits, insurance, and operating hours instantly
ii.
Wants to book → AI guides the visitor through name, phone, desired rental date, and bike model; the system automatically creates a booking
iii.
Questions the AI can't answer → automatically pushes a TG notification to the owner, who replies directly in TG, and the message is sent back to the visitor's LINE chat
iv.
Once the owner receives the booking request → one click in the dashboard upgrades it to booking confirmed, and LINE automatically sends a confirmation back to the visitor
From the visitor's perspective: the entire experience happens inside the LINE chat, no need to switch to a browser.
From the owner's perspective: a dashboard
/admin/ shows orders, updates statuses, and surfaces KB gaps.
Production running, 24 hours, no sleep — ebike.saomin.tw ↗
▍ The fastest way is to try it yourself
Add Minus on LINE and try the AI colleague
Scan the QR with your phone → add as a friend → ask anything "
有什麼車?租一天多少?" — unlike the demo above, this isa LINE actually running a real business, not a sandbox.Who is this model for?
- Shops and service businesses(beauty, fitness, F&B, appointment-based services): your customers already find you on LINE
- Single-product or single-service studios: you don't need a big website, just an assistant that can answer questions 24/7
- Websites are too expensive to maintain or too cumbersome to update: swapping messages on LINE is much faster than editing webpages
- Customer base 35+: LINE is more intuitive for them than a website
SaaS orcolleague?
We're not arguing which is better — we're saying we and generic AI chatbot SaaS are two different models. You'll see which side you belong on.
| Dimension | Generic AI chatbot SaaS | Satsuma AI Colleague |
|---|---|---|
| Business model | Software subscription | Creative custom service |
| Suited for | Generic, standardized companies | Mid-sized brands with personality |
| Setup | You upload FAQs yourself | We interview + build the knowledge base |
| AI source | Off-the-shelf general LLM | Dedicated vector knowledge base |
| When wrong | Mostly makes things up | Says "let me get a human" |
| Answer traceability | ❌ | ✅ Source citations |
| Long-term growth | Stuck at day-one quality | Understands your company more over time |
| Marketing integration | You wire it up yourself | We're a marketing agency to begin with |
| Starting price | From NT$3,000/month | From NT$3,000/month Custom from NT$50,000 setup + NT$5,000/month |
| Buying mindset | "Installing a tool" | "Hiring a colleague" |
Three-tier plans
Every tier is customized — the differences are in **interview depth**, **number of channels**, and **how deeply we stay involved**.
Lite
From NT$3,000/month
No setup fee, live in 1 week
- You provide the FAQ, we launch
- Up to 30 knowledge entries
- 1 channel (Web or LINE)
- Generic persona (renameable)
- 1,500 conversations/month
- Email handoff notifications
- You edit the KB in your own dashboard
For: small shops, early-stage, testing the waters
Starter RECOMMENDED
NT$50,000 setup + NT$5,000/month
Live in 3 weeks
- 1–2 interviews + curation
- 80–150 vector knowledge entries
- Custom persona + tone + taboos
- 2 channels (Web + LINE / TG)
- 5,000 conversations/month
- TG two-way human-handoff relay
- Quarterly audit + gap-filling
For: mid-sized brands wanting "their own company's AI"
Pro
NT$200,000 setup + NT$15,000/month
Live in 6–8 weeks
- Deep interviews + multiple iterations
- 200+ knowledge entries
- Multiple personas (support + sales + technical)
- 3+ channels + multilingual
- Unlimited conversations
- CRM integration + ticketing system
- Proactive monthly audit
For: large brands, multi-brand groups, CRM integration
Custom (games, subscription, specialized industries) by quote · Multilingual / Avatar / API SDK add-ons negotiated separately
Further reading / Read More
8 perspectives and case studies on AI colleagues, AI chatbots, RAG technology, and integrated marketing.
02
What is RAG? Explained in plain English — how to stop AI from making things up
Vectors, chunking, retrieval, reranking — from principles to engineering pitfalls. 10-minute read.
Read full article →
03
AI chatbot selection guide: SaaS vs custom
Three anchor questions to help you figure out which side to pick. 10-minute read.
Read full article →
04
One month of running an AI chatbot on our own website — the real numbers
Backend data from Satsuma's own Xiao Ai after one month live, plus 3 unexpected learnings. 9-minute read.
Read full article →
05
Stop buying AI chatbot SaaS: what you need is an AI colleague
Five structural problems with the SaaS model, and why they can't be fixed. 11-minute read.
Read full article →
06
The real cost of raising an AI colleague
Three-tier plans + hidden costs + ROI, all laid out. 12-minute read.
Read full article →
07
What happens when you plug ChatGPT straight in as customer support?
5 real cases + technical breakdowns. 10-minute read.
Read full article →
08
Why is an advertising agency starting to build AI?
The natural next step for integrated marketing, and why the last mile of the funnel needs to be custom. 9-minute read.
Read full article →
What you need isn't a tool,
it's an AI colleague that belongs only to your company.
LLM integration
Custom knowledge base
Vector retrieval
LINE / Telegram / Web
Full-stack in-house